Collection: Beauty of Joseon

Beauty of Joseon is a Korean skincare brand that reinterprets the ancestral wisdom of the Joseon Dynasty to meet the needs of modern skin. Drawing its inspiration from the Gyuhap Chongseo, a 19th-century beauty encyclopedia, it celebrates Hanbang: the use of traditional medicinal ingredients such as Ginseng, Rice, Green Plum, and Honey. By merging these botanical treasures with cutting-edge dermatological active ingredients (Niacinamide, Retinal, Probiotics), the brand creates minimalist, pure, and remarkably effective formulas.